The storied history of the Mint is steeped in celebrity, drama and excitement as the city of Las Vegas itself. The Mint 400 has held the title of the toughest, most spectacular off-road race in North America since 1968 when it was first run. The race was created by Norm Johnson who was race director through 1974 and a participant from 69 to 82. Initially the race was a public relations event promoting the Mint Hotel’s annual deer hunt. but what started out as hotel promotion soon grew into a legitimate desert race.